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Your website needs to give an idea of exactly what your business does. The look and feel of the website, the images you choose and the text will all contribute to this - but avoid baffling language, if customers can't work out what you do, it's unlikely they'll stick around to find out.
Information is a key point to ranking in Google, writing blogs/articles are a great way of adding keywords to your website. A website is a great way to level the playing field. More than 20 million shoppers are now online, purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas.
Nurture your loyal customers – turn them into advocates. Social media has changed the way people make recommendations and share their experiences. Businesses of all sizes, no matter how small, can capitalise on that. Best of all, these social recommendations are super-targeted, personal and free.